We hope to be in other markets closer to San Diego within 12 months from now.” We were looking for our expansion to be in the Southwest portion of the United States, where we have brand equity and people know us. “We placed trust on their team to find real estate in that market. “Salt Lake City is a great market for the brand and its right in Savory’s backyard – they have intimate knowledge of the real estate there,” said Pena, alluding to the September 2020 deal it signed with the Utah-based investment firm. In 2022, The Crack Shack plans to open another seven units. Roughly six months after, it plans to launch two more locations in as-yet-undisclosed cities, preferably also in the Southwest, he said.
In 2020, after experiencing a 30% dip mainly due to the temporary closure of the Las Vegas location as a consequence of the novel coronavirus, it is projecting to reach $21 million in sales.īy September, Dan Pena, director of operations for the company, said The Crack Shack will have opened another eatery in Salt Lake City. In 2019, the company’s revenue was north of $25 million.
With five locations in Southern California and one in Las Vegas, Crack Shack Enterprises, doing business as The Crack Shack, has implemented a growth strategy that is allowing the company to expand its operation amid the pandemic. response to the pandemic, they will surely note one curious development: Americans consumed A LOT more chicken wings.”Ĭrack Shack Enterprises LLC, founded in 2015 and headquartered in Little Italy, isn’t an exception.
To that point, an August 2020 article by Restaurant Business Online stated: “When historians write about the U.S. The fried chicken market has been arguably one of the top trending food segments during the COVID-19 pandemic. Photo Courtesy of Crack Shack Enterprises LLC. Crack Shack Enterprises LLC, the San Diego-headquartered company with six locations, is scheduled to open its seventh eatery in Salt Lake City in September.
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